Accor launches the Groups360 real-time group booking tool


New cloud-based technology offering instant booking capabilities for groups, including real-time rates and a streamlined bidding process, has been launched by Accor in partnership with Groups 360.

The new GroupSync platform will be implemented on Accor’s dedicated meetings website before the end of 2021 and will also allow meeting planners and groups to instantly secure meeting room and event space bookings, as well as confirming hotel room blocks for guests and delegates. .

The online reservation solution will be activated in the vast majority of the 5,200 Accor hotels around the world. Accor Pacific CEO Simon McGrath said customers and hotel teams would benefit from the introduction of GroupSync at all 400 Accor properties across the Pacific.

Group arrivals can be made easier with instantly confirmed room blocks.

“Once live, this revolutionary cloud-based technology solution will offer many exciting new possibilities, including a streamlined and simplified digital tendering process, providing customers with real-time pricing and availability information,” and instant online booking functionality for meeting spaces (early 2022) and group guesthouses (late 2022).

“It will really improve the user experience. “

Groups360 CEO Kemp Gallineau added that the launch of its instant booking technology in Accor’s meeting builder will significantly improve the evolution of the program and its future adoption across the industry.

“GroupSync Engage will enable Accor to better serve its global markets by allowing planners to reserve not only meeting spaces, but also blocks of group rooms, catering and audiovisual services in the same online transaction,” Gallineau said.

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