Accor and Groups360 announced the international launch of GroupSync, Groups360’s cloud-based technology solution for meetings and events, to provide instant online booking for groups, a streamlined bidding process and housing solutions for Accor’s entire global portfolio.
“Accor is proud of our commitment to strategic innovation, as well as our leadership at the forefront of technology adoption,” said Markus Keller, Senior Vice President, Sales and Distribution, Accor. “We are excited to partner with Groups360 to launch technology that will initiate a significant paradigm shift in the meetings and events industry towards more seamless bookings and unforgettable experiences for meeting professionals and their guests. “
GroupSync will become the new engine that powers the current digital tendering process on Accor’s private label website, meetings.accor.com, before the end of 2021. Accor’s launch of GroupSync Engage, which will be operational early 2022, represents the brand’s commitment to offer customers instant booking of meeting spaces directly from the hotel’s website, with the plan to also integrate instant booking of group rooms in the coming months.
“GroupSync Engage will enable Accor to better serve its global markets by allowing planners to reserve not only meeting spaces, but also blocks of group rooms, catering and audiovisual services in the same online transaction”, said Kemp Gallineau, CEO of Groups360.
“Given that Accor is a global brand with a significant number of properties outside of the United States, the launch of this instant group booking technology will accelerate its adoption around the world. “
Accor will offer the instant online group room reservation solution on GroupSync to most of its more than 5,200 establishments around the world. Accor properties are also featured in GroupSync Marketplace for streamlined digital tendering and instant group bookings.
Accor goes further by giving its properties the possibility of choosing GroupSync Optimize for room block management solutions and housing packages. GroupSync Optimize will also supply vouchers and gift certificates packages for Accor brands in certain markets. Early adopters who used GroupSync Optimize for home and voucher sales saw their income increase by 25% with little to no additional effort.
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