Automotive HUD market size is worth $3.31 billion by 2028 at 17.7%


New York, June 30, 2022 (GLOBE NEWSWIRE) — The Insight Partners has released the latest research study on “Automotive HUD Market Forecast to 2028 – Impact of COVID-19 and Global Analysis by Type (Combine HUD and Windshield HUD), Technology [Conventional HUD and Augmented reality HUD (AR HUD)]and type of vehicle [Passenger Cars, Light Commercial Vehicles (LCVs), and Heavy Commercial Vehicles (HCVs)]’, the windshield HUD segment dominated the market in 2021. The HUD on the windshield is a cutting-edge technology. It is available as standard on some high-end car models and as an option on others in the luxury and mid-range segments. Tier 1 vendors including Continental, Nippon Seiki, and Denso are focused on lowering the cost of the windshield HUD so that it can be placed on a variety of larger mid-segment vehicles.

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Automotive HUD Market Report Scope and Strategic Outlook:

Report cover Details
Market size Value in US$1.24 billion in 2022
Market Size Value by US$3.31 billion by 2028
Rate of growth CAGR of 17.7% from 2022 to 2028
Forecast period 2022-2028
base year 2022
Number of pages 166
Number of tables 84
Number of graphs and figures 79
Historical data available Yes
Segments Covered Type, technology and type of vehicle
Regional scope North America; Europe; Asia Pacific; Latin America; AEM
Country scope United States, United Kingdom, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report cover Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends

Automotive HUD Market: Competitive Landscape and Key Developments
Continental AG; Denso Corporation; Robert Bosch GmbH; Harman International; Yazaki Corporation; Valeo; Nippon Seiki Co., Ltd; Panasonic Automotive Systems Europe GmbH; HUDWAY, LLC; and Japan Display Inc are some of the key players in the automotive HUD market. The leading companies are focusing on expanding and diversifying their presence in the automotive HUD market and acquiring new customer base, thereby exploiting existing business opportunities.

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In January 2022, Continental announced the development of new HUDs for trams to help make traffic safer by adding additional safety and convenience features.

In 2022, Nippon Seiki Co., Ltd opened a new factory NIPPON SEIKI POLAND Sp. Z oo in Lodz, Republic of Poland.

Vehicle Head-Up Displays (HUDs) are among the most recent advances in Advanced Driver Assistance Systems (ADAS). Car HUD helps drivers stay more focused on the road by safely displaying speed, warning signals and other critical vehicle and navigation information on the windshield, directly in the line of driver’s sight. Moreover, the car’s HUD system will be one of the best safety systems if combined with on-board cameras and adaptive cruise control. Additionally, by connecting the HUD units to a vehicle’s GPS systems, the driver is assisted with maps, turn details, and information about speed limit and traffic signs on the windshield. Blind spot detection warnings may also appear on the automatic HUD for ADAS.

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Vehicle buyers are increasingly concerned about passenger and vehicle safety. The goal of regulatory authorities around the world is to increase automotive safety. More than 1.35 million people die in traffic accidents worldwide according to the report published on road safety in 2018 by Global Status Report. According to studies, road accidents will become the fifth leading cause of death worldwide by 2030. One of the main causes of these collisions is driver distraction. According to the National Center for Statistics and Analysis (NCSA), approximately 9 people are killed and more than 1,000 are injured in crashes in the United States every day. The use of head-up displays can prevent accidents caused by driver distraction caused by monitoring in-vehicle displays.

Impact of COVID-19 Pandemic on Automotive HUD Market:
In Europe, the COVID-19 pandemic has had serious repercussions on various countries; only some countries have seen an increase in the number of cases and have subsequently attracted periods of confinement or strict and prolonged social restrictions. However, Western European countries such as Germany, France, Russia and the UK saw relatively modest declines in growth activity due to their strong healthcare systems. The governments of these countries have invested heavily in making the diagnosis and treatment of the disease more effective and less time-consuming. The major vehicle handling ports in Europe have experienced a decline in volumes of 25-33% on average, with some notable variations in both directions (i.e. import and export). For example, Kuehne + Nagel International AG has developed world-class competence in industry- and product-specific supply chain services.

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Integration of Connective Technology to Propel Automotive HUD Market Growth in Coming Years:
Augmented Reality (AR) is a rapidly evolving technology that is gaining attention due to its ability to superimpose digital objects into consumer environments. Manufacturers are increasingly integrating AR and artificial intelligence (AI) into HUDs to increase safety and visibility in self-driving vehicles. When used in conjunction with existing holographic HUDs, AR has the potential to improve functionality by overlaying navigation panels and other barriers with color-coded stripes and other indicators. The incorporation of AR into HUDs is expected to grow in popularity in the coming years as manufacturers continually attempt to improve the driving experience. Growing public awareness of enhanced safety features and control modules in automobiles is likely to fuel this trend, and as installation prices come down, more manufacturers are expected to use this technology.

Automotive HUD Market: Technology Overview
Automotive HUD market is segmented into Conventional HUD and Augmented Reality HUD (AR HUD). The growth of the automotive HUD market is attributed to technological developments in current generation automotive cockpit electronics, as well as the growing trend of connected and autonomous vehicles. Traditional HUDs are being transformed into AR HUDs. The AR HUD overlays virtual images that appear to be part of the driving scenario outside the vehicle.

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Advanced Driver Assistance Systems (ADAS) Market Forecast to 2028 – Impact of COVID-19 and global analysis by sensor type (image sensor, LiDAR, radar sensor, ultrasonic sensor and infrared sensor), technology type (adaptive front lighting, blind spot detection , electronic brake assist, drowsiness monitoring system, lane departure warning, head-up display, night vision system, parking assistance, E-Call telematics, tire pressure monitoring system and others) and type vehicle (passenger car, LCV and VHC)

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