The Sri Lanka Tourism Promotion Bureau (SLTPB) will deploy an Industry Assistance Program for Global Promotions from Destination Management Companies (DMCs), Hotel Owners and Local Online Travel Agents (OTAs), targeting an increase in tourist arrivals before the next holiday season.
In accordance with the short-term strategic initiative, the concessions are expected to be disbursed between eligible institutions for a maximum period of six months in 2022. SLTPB’s board of directors has approved the allocation of Rs. 400 million for the program d industrial assistance offered.
The proposal submitted by Tourism Minister Prasanna Ranatunga was approved by the Cabinet of Ministers on Monday.
“The country is gradually recovering from the new normal, with high expectations for the development of the tourism industry. We hope that the industrial assistance program proposed to promote the destination will encourage stakeholders and also reflect the increase in arrivals and short-term income, ”Ranatunga said.
The government granted a number of special concessions to those involved in the tourism industry after the pandemic.
Provisional data published by the Ministry of Tourism shows 23,745 tourist arrivals from January 1 to 8, compared to 1,682 visitors recorded for the whole of January 2021. Russia, India, Ukraine, United Kingdom, Germany, Maldives, Australia, France, Poland and Kazakhstan were the main sources of tourist traffic in the first eight days of 2022.
“Looking at the number of tourist arrivals, I think 2022 is a year of optimism for the tourism industry,” the minister said.
The government is placing its hopes in tourism as a handy fruit to increase foreign exchange earnings.