Caesars Entertainment brings Nobu to Atlantic City, New Orleans

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Posted on: Sep 21, 2021, 1:38 a.m.

Last update on: September 21, 2021, 01:48 a.m.

Caesars Entertainment and Nobu Hospitality extend their partnership to the United States.

Caesars Entertainment Nobu Hotel De Niro
Robert De Niro stands on a rooftop at Caesars Palace in 2013 after the casino announced a new hotel development with its hotel brand, Nobu. Fast forward to 2021, and Caesars Entertainment and Nobu are further expanding their business partnership. (Image: Nobu Hospitality)

Caesars today unveiled plans for Nobu hotels and restaurants in Caesars Atlantic City and Harrah’s New Orleans. The outing also confirmed a multi-million dollar refreshment of the Nobu Hotel at Caesars Palace Las Vegas, as well as a new Nobu restaurant in Paris Las Vegas.

Nobu is a restaurant and hotel brand designed in the early 1990s by celebrity chef Nobu Matsuhisa, Hollywood royalty Robert De Niro and film producer Meir Teper.

The first Nobu hotel opened inside Caesars Palace Las Vegas in 2013. Today, Nobu also has hotels in Chicago, Miami and Palo Alto, as well as internationally in the UK, including Spain, Poland, Mexico, Saudi Arabia and the Philippines.

Nobu specializes in sushi, with fresh fish imported daily from Asia. The concept of the restaurant is presented as a Japanese-Peruvian fusion.

AC, Big Easy Investment Mandates

Caesars Entertainment got a 30-year license extension for Harrah’s New Orleans in 2019. But the Louisiana approval came with a series of onerous conditions.

As part of the three-decade pact with the state, Caesars has pledged to invest at least $ 325 million in improving the properties of its Big Easy casino. A large part of this budget will be used to build a new hotel tower with 340 rooms.

The Nobu Hotel New Orleans, according to Caesars, will open in the new – and rebranded – Caesars New Orleans – in 2024.

In Atlantic City, Caesars is about to invest even more dollars. New Jersey gaming regulators approved in 2020 Eldorado Resorts’ acquisition of the former Caesars organization for $ 17.3 billion. But the deal was made on the condition that Caesars Entertainment spend money to revitalize its three aging Atlantic City casinos.

The mandatory investment price was set at $ 400 million. Caesars says some of that money will be used to place a Nobu hotel inside Caesars Atlantic City. The hotel offer should open next summer.

Our relationship with Nobu has been an unprecedented success in Las Vegas, and as we continue to invest there as well as New Orleans and Atlantic City, we felt this was the perfect opportunity to deepen and expand this relationship, ”said Tom Reeg, CEO of Caesars Entertainment.

Caesars added that the renovation of the Nobu Hotel Las Vegas inside Caesars Palace will include renovations to all 182 rooms and suites. Caesars did not specify the number of rooms expected at upcoming Nobu hotels in Atlantic City and New Orleans.

Nobu Deep Casino Ties

Nobu’s ongoing relationship with Caesars Entertainment isn’t the hotel company’s only involvement in the global gaming industry. In 2015, Australian billionaire James Packer, through his casino empire Crown Resorts, acquired a 20% stake in Nobu in exchange for $ 100 million.

Packer has long aspired to be around the Hollywood elite. After acquiring the post of Nobu, Packer organized a prestigious press event which brought together, with De Niro, the stars Leonardo DiCaprio and the famous director Martin Scorsese.

Packer has since left Crown as chief executive officer, but the struggling casino mogul retains a 37% stake in the company. Packer has suffered from mental illness in recent years. He confirmed last year that he suffered from bipolar disorder.

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