Day-cation is a new travel trend to help hotels fight back after Covid restrictions


Customers are encouraged to book a “day-cation” to give a helping hand to desperate hotels this winter.

The new travel trend of spending a day enjoying a local hotel’s rooms, spas, and recreation facilities rather than spending the night, is helping sites maximize their income when rooms are typically empty.

The #StayForTheDay campaign – which is led by the DayBreakHotels travel platform – comes as the hospitality industry continues to find its feet after the lockdown.

As of March this year, 55% of hotel companies had temporarily suspended operations, with one in five expressing “low confidence” that their business would survive for the next three months.

From this low, hotels started to rebound. However, according to Deloitte, 90% of hotel executives in the UK believe performance will not return to pre-Covid levels until at least 2023.

DayBreakHotels – which allows guests to reserve rooms and facilities for daytime use at hundreds of locations across the UK – believes “daycay” will help drive continued demand during the winter months.

Now, guests are encouraged to ‘stay all day’ to give local hotels a boost in the winter and take advantage of all the facilities they have to offer, from the spa and pool to restaurants and hotel service. stage. Hotel rooms and meeting rooms can also be booked as luxurious remote offices, with more than 150 hotels in the DayBreakHotels network offering users tailor-made “smart work” packages.

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Simon Botto, Founder of DayBreakHotels, said: “It has been an incredibly difficult 20 months for the hospitality industry. The sector is showing strong signs of recovery but we are not yet completely out of the woods, especially as many hotels are short of staff in addition to fewer bookings from international customers.

“We want to encourage people to ‘stay for the day’ this winter to help them discover the lovely hotels on their doorstep while supporting the industry.

Using the DayBreakHotels app or website, guests can book rooms and other hotel benefits – such as access to the pool or spa, restaurants, or meeting rooms – up to 75% less than the usual nightly rate.

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