DHgate from China, Google to the team on marketing

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China’s B2B cross-border e-commerce marketplace DHgate has partnered with Google to launch a joint advertising solution for the 2.3 million exporters selling in its market.

“This cooperation with Google is also a significant breakthrough for DHgate in attracting buyers from all over the world and enriching the marketing scenes for cross-border sellers,” said Li Wei, general manager of DHgate’s marketing center, in a statement. press Monday 22 November. ).

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The new marketing solution – the Huitou Advertising Platform – is intended to facilitate faster and easier ways for exporters to advertise overseas and increase online sales. It is the first such solution offered in China and it has “lowered the barrier considerably” for its vendors, most of whom are micro, small and medium enterprises (MSMEs).

Huitou integrates Google’s advertising solution into DHgate’s marketing platform for sellers. With Huitou, sellers can use Google Shopping and Google Smart Shopping in more than 200 different countries and regions, according to the press release.

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Huitou integration will be introduced alongside other established advertising tools, which will be accessible within the DHgate portal for sellers or an external portal outside of the e-commerce marketplace. Sellers do not need to create a Google Account.

“Google has been committed to developing innovative and useful digital marketing tools and services for many years,” said Bai Yong, head of channel partners at Google Greater China.

China’s cross-border e-commerce import and export space grew 20.1 percent year-on-year in the first three quarters of 2021, according to data from the General Administration of Customs.

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