Digital billboards in Warsaw count down to ‘climate catastrophe’

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Screen Network, leader of the digital signage market in Poland, has installed two large format screens in Warsaw to remind daily “the little time left to avoid irreversible damage to the environment”.

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250,000 people pass the Climate Clock in Warsaw city center every day

“Every day brings us closer to an ecological and environmental catastrophe,” said Screen Network. “According to scientific calculations, with the current level of CO2 emissions, in less than 8 years, irreversible climate changes will occur; the global temperature will rise by 1.5 degrees. This moment is known as the point of no return. We must start to act here and now and encourage as many people as possible to act. A clock appeared on the screens set up in the Warsaw epicenter, transmitting the countdown to the tipping point.

The action is a response to the international #ClimateClock initiative, created by activists around the world. The first climate clock was launched in New York, on the display of the Marriott hotel near Grand Central Station, and counts the number of years, days and hours – in real time.

A case study video (in Polish) featuring the Warsaw clock can be seen on the right:

“Climate change is not just a distant and abstract threat, but a real challenge that we face today,” said Screen Network. “The educational campaign, led by Screen Network and the editorial staff of [news website] NaTemat.pl, is to make the public aware of the short time left to take the necessary measures to save the Earth and the world as we know it.

“The action uses two large-format screens, on which more than 250,000 people pass every day. The messages broadcast remind us of the short time left to avoid irreversible damage to the environment. Screen Network has extensive experience in social and educational campaigns. We regularly engage in initiatives for the public good. “

The award-winning Screen Network is the market leader in digital signage in Poland. It manages the largest network in the country (more than 20,000 screens), which operate within a single, integrated computer system. Every day, the messages displayed on the screens of Screen Network reach more than 6 million people, reaching 6 in 10 Poles outside their homes.

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