Disrupt the Car – Evolving away from owning a car



As the world changes rapidly, organizations are working hard to evolve their employee benefits from a focus on the company car to a more holistic approach to corporate mobility.

Major factors influencing this trend include:

  • The need to attract and retain talented employees as unemployment rates drop rapidly. According to Statista, in the EU the employment rate stood at 69.2% in the first quarter of this year. This is significantly higher than immediately after the start of the covid-19 pandemic, when the employment rate fell to 66.8%.
  • The climate crisis. The impact of the climate emergency is felt throughout businesses and society. It’s no surprise that companies are looking to make their company car policies more “green” in the coming years. Willis Towers Watson research shows that Belgium, the Netherlands, Poland, Spain and the UK are the top countries in terms of the percentage of companies that intend to review their policies and introduce more flexibility and more environmentally friendly solutions. Additionally, many companies in these markets are already implementing alternative (additional) mobility solutions such as access to bicycles/e-bikes, car sharing, carpooling, carpooling and mobility budgets.
  • The rise in Mobility as a service (MaaS). Now more than ever, local governments in cities in particular need to adopt new technologies, new business models and new management systems to move definitively towards environmentally friendly and affordable transportation options. Companies can play a major role in this ambition. An ever-growing share of leading companies are encouraging their employees to use smart, electric, shared and autonomous mobility. Offering a mobility budget as an alternative to company cars combines well with other transport programs and can contribute to urban development plans and help fight climate change.

Figure 1: Share of companies revising their policy and introducing more flexibility and more attention to the environment in 2022 (Source: Willis Towers Watson)

Meet the needs of decision-makers in international companies

To adequately address this ever-evolving topic, business decision makers such as mobility managers and HR professionals need to understand the entire mobility ecosystem – the possibilities, opportunities, and challenges – both locally and internationally. To help them strategically approach the transition to alternative mobility, the next session of the Smart Mobility Institute (SMI) will discuss use cases, best practices and legislative rules.

Discover new mobility solutions for short, medium and long journeys!
Click here to see our program in a nutshell.

Why should you attend?

  • Improve your knowledge of smart mobility solutions
  • Benefit from lessons learned from industry leaders
  • Discover how to successfully start the evolution of your sustainable and intelligent enterprise mobility.

Don’t miss this SMI session to explore the opportunities to offer your employees enterprise mobility solutions!
register here to secure your place.

The SMI session is aimed at business mobility decision makers and is included in your Fleet Europe ticket. Seats at this unique forum are limited to just 50 participants and will be allocated on a first-come, first-served basis.

Shaking up the car – The Smart Mobility Institute gives you insight into new mobility solutions for short, medium and long journeys
Dublin Convention Center (CCD)
November 16 from 10:00 a.m. to 3:30 p.m. CEST

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