Google Breaks Its Way Into Data Centers, Attacks From The Edge

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Thomas Kurian’s arrival at Google Cloud in early 2019 after more than 22 years at Oracle marked a significant shift in Google thinking, with a focus on expanding the commercial use of its cloud by businesses. as the key to catching up with Amazon Web Services (AWS) and Microsoft Azure in the booming global cloud market.

Google Cloud has closely followed this business rhythm over the past two plus years, building its infrastructure, expanding each of its on-premises data centers to on-premises and edge data centers, and leveraging its research and expertise in emerging areas as fast as artificial intelligence (AI) and data analytics.

Google Cloud remains in third place in a global cloud infrastructure services space which, according to Synergy Research Group, reached $ 42 billion in the second quarter, an increase of $ 2.7 billion from the first quarter and a 39% jump from the same period in 2020. AWS still holds one with 33 percent market share, followed by Microsoft at 20 percent and Google at 10 percent. The market research firm said Microsoft and Google had slashed AWS’s lead in previous quarters, but Amazon regained much of that ground in the second quarter.

John Dinsdale, chief analyst at Synergy, noted that the cloud services space continues to be a “runaway success” for these three cloud providers and others, but this success has come at a cost. Amazon, Microsoft and Google spend a total of $ 25 billion in investments each quarter, much of which is spent on building and equipping more than 340 hyperscale data centers.

“There are still plenty of opportunities for smaller, more focused cloud providers, but it can be hard to look away from the mind-boggling numbers coming from the big three,” he wrote.

That said, Google is seeing progress. In its latest quarterly financial figures, cloud revenue for the company grew nearly 54% year-on-year, to $ 4.63 billion. Operating losses also improved 58.7% to $ 591 million. Losses in the quarter in 2020 reached $ 1.43 billion.

Considering all of this, it’s no surprise that Kurian, CEO of Google Cloud, and Sundar Pichai, CEO of Google and parent company Alphabet, during the keynote address for the Cloud Next 21 virtual event this week. , highlighted the success of the cloud business and dropped the names of dozens of large companies – ranging from Ford and Walmart to L’oreal, Proctor and Gamble, Ikea and The Home Depot. Executives focused on a range of Google Cloud services, from its Data Cloud and BigQuery Omni, a data analytics tool powered by Google Cloud’s Anthos data and infrastructure management engine that can run not only in Google Cloud but also on AWS and – possibly – Azure, its suite of consumer-centric services like Android, Nest, Assistant, and Maps, all of which contribute to technologies that help businesses.

“Our cloud platform is designed to help businesses go digital, building on the significant investments we’ve made in technical infrastructure over the past 23 years,” said Pichai. “Looking only at our network and data center investments, we have the largest network with the lowest latency of any cloud provider.

This infrastructure continues to expand its reach around the world. This year, Google Cloud has expanded to Warsaw, Poland, Delhi, India, Melbourne, Australia and Toronto, giving the company 28 regions, with plans for 10 more, he said. declared. It is connected by 19 submarine cables and will soon include fiber optic switching.

Google Cloud extends the reach of its infrastructure and services deeper into enterprise data centers and to the rapidly evolving edge. As IT environments become increasingly distributed and organizations embrace multicloud and hybrid cloud strategies, cloud providers like AWS, Microsoft, Google and Oracle have strived to establish a presence in data centers on site to basically play both sides of the cloud barrier.

This includes the AWS Outposts infrastructure that can be installed on-premises and allow organizations to access AWS services. Microsoft offers similar functionality through software and services with Azure Arc, and Google Cloud has taken a step in this direction with Anthos, which allows businesses to run their Kubernetes workloads in a myriad of environments, including those in competing cloud providers.

At Cloud Next, the company unveiled Google Distributed Cloud, a collection of fully managed software and hardware offerings that extend infrastructure to data centers and the edge, with the goal of driving more workloads. corporate work on Google Cloud. Some workloads and data cannot be migrated to the cloud for reasons of security, data sovereignty, compliance, or latency. Therefore, building these distributed clouds “can still take advantage of what the cloud has to offer,” Sachin Gupta, vice president and general manager of infrastructure as a service (IaaS) at Google Cloud, wrote in a blog post.

“Google Distributed Cloud leverages our global infrastructure that delivers the highest levels of performance, availability and security, while Anthos running on hardware managed by Google at the customer or at the edge provides a platform services on which to run applications securely and remotely, ”Gupta wrote.

Anthos is the backbone of the strategy and the hardware managed by Google will come from Hewlett Packard Enterprise, Dell Technologies, Cisco Systems and NetApp, which will be the primary technology partner supporting storage infrastructure in Google Distributed Cloud, Kurian said. .

Google Distributed Cloud can run in a variety of locations, including the edge of the Google network, where organizations can use over 140 edge locations of Google’s global network and the operator’s edge network, which can be used for latency and bandwidth sensitive workloads and which provides businesses with access to 5G and LTE service offerings through Communication Service Providers (CSPs) in partnership with Google.

There are also peripheral and remote locations for customers, such as retail stores, factories, and branch offices, which require calculations located locally, as well as customer data centers and colocation facilities.

The first two products are Distributed Cloud Edge and Distributed Cloud Hosted. The first, which is now in preview, builds on Google’s telecommunications portfolio and is placed closer to where data is created. Organizations can run 5G and Radio Access Network (RAN) tasks and enterprise edge applications to support modern workloads such as computer vision and AI edge inference.

The main partners in this area are Ericsson and Nokia.

Distributed Cloud Hosted is intended for public sector entities and enterprises running sensitive workloads that face requirements for data site location, privacy, and security. Companies can run the product themselves or connect with a partner designated by Google. Distributed Cloud Hosted does not require connectivity to Google Cloud to manage infrastructure, services, APIs or tools and leverages a local control plane in Anthos for operations. It will be available in preview in the first half of next year.


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