IHG Hotels & Resorts signs third major sports partnership in as many months

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IHG Hotels & Resorts, one of the world’s leading hotel groups, has announced the renewal of its partnership with the PGA of Australia which sees IHG continue to be the Premier Partner of the PGA of Australia, the Official Partner of the PGA Tour of Australasia and Partner of the Fortinet Australian PGA Championship 2022 and 2023. This is the third major sports partnership signed by IHG this year, following the high-profile signings of Rugby Australia and SANZAR.

As part of IHG’s commitment to supporting sport at all levels, this partnership will see the IHG Hotels & Resorts team work closely with the PGA to meet the accommodation needs of staff, players and fans throughout the season across all its Australasian brands until June 2024. .

Additionally, the 2022 PGA Scramble Championship Finals will be held at InterContinental Sanctuary Cove from December 5-8, 2022.

Reflecting the growing popularity of golf tourism, the new sports partnership will showcase some of IHG Hotels & Resorts’ premium golf properties, including hosting the Scramble Series National Finals at Intercontinental Sanctuary Cove Resort, while by offering IHG One Rewards members and customers a range of unique experiences and premium hospitality.

Dean Jones, Commercial Vice President, IHG Hotels & Resorts Japan, Australasia and Pacific, said, “With the growing demand for golf tourism, this partnership is the perfect marriage of sport and travel. We are delighted to be working with the PGA of Australia to support golf at the highest level while providing players, staff and fans with the perfect place at one of our hotel brands across Australasia.

Michael McDonald, Commercial Director of the PGA of Australia – Australasia, said: “We are delighted to have IHG Hotels & Resorts on board as a major partner and know that their range of hotel brands across Australasia will provide a welcoming and comfortable home. for our staff and our players,”

This announcement follows the recent signing by IHG Hotels & Resorts of sports partnerships with Rugby Australia and SANZAR.


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