IHG plans to expand into Northern Europe

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IHG Hotels & Resorts plans to expand its presence in Northern Europe through an expanded partnership with hotel operator Tristar GmbH.

This expanded agreement between the companies will see the opening of 60 hotels in Germany, Austria, Switzerland, Poland and Italy by 2035.

Tristar GmbH specializes in the operation of branded hotels in German-speaking DACH countries (Germany, Austria and Switzerland). It should already open four Holiday Inn Express hotels, including an establishment at Düsseldorf airport, in this region during 2022, as well as a Hotel Indigo in Vienna this year.

Willemijn Geels, Vice President, Development, Europe at IHG Hotels & Resorts, said, “We are delighted to announce this long-term partnership with our trusted partner Tristar GmbH and to bring such a collection of hotels to the DACH region.

“Recent travel return has been strong in Northern Europe, and we look forward to bringing new destinations for customers to discover, bringing our beloved brands to new places and providing essentials for travel. business with these strategic signatures.”

The DACH region continues to be a “key strategic market” for IHG, with 88 hotels currently open in Germany and 27 properties under development, including those operated by Tristar GmbH.

There are also 17 hotels across IHG’s brands currently open in Austria and Switzerland with six properties in the pipeline. IHG said the new agreement with Tristar GmbH “extends the growth ambition to Italy and Poland”.

Jochen Weishaupt, Business Development Manager at Tristar GmbH, added: “These new openings and signings demonstrate the close relationship between Tristar GmbH and IHG.

“Our goal of 60 signatures by 2035 is ambitious, but we are inspired by the challenge and supported in our goals by industry giant IHG Hotels & Resorts.”

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