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Picture: The Tawesna tea house in Aït Benhaddou, Morocco, provides local women with a living wage. | Shu Lin/Intrepid Journey
To deliver experiences that enrich destination communities and travellers, the new initiatives span 16 countries and include activities such as dining at local establishments supporting women, migrants and seniors; and immersive tours preserving the heritage of indigenous and ethnic minorities.
intrepid journey, the B Corp– a certified tour operator whose mission is to create positive change through the joy of travel, added 22 new “impact initiatives” to its itineraries in 2022. The company defines them as activities that directly support the conservation of nature. environment or wildlife, preserve indigenous culture or support marginalized social groups – expanding an already strong portfolio of sustainable and ethical travel experiences around the world.
Recent research shows that travelers increasingly want their trips to have a positive impact. A Travel Trends Report 2022 from
says travelers are more willing than ever to “think big” on their next trip and get the most richness and meaning from their experiences. While
Booking.comit is 2021 Sustainable Travel Report
revealed that 84% of travelers believe that increasing cultural understanding and preservation of cultural heritage is crucial, and 69% of travelers will actively avoid popular destinations and attractions to mitigate overtourism and ensure they are doing their part to disperse the positive benefits of travel to less frequently visited destinations and communities.
Intrepid is one of the tour operators leading the trend towards more mindful tourism – introducing over 40 low-carbon tour options and a global vaccine equity campaign in 2021. ‘Intrepid’ already contain ‘impact initiatives’ – the company says the addition of 22 more in 2022 is proof of its continued commitment to delivering trips that give back to both people and the planet. Airbnb has also worked to increase community enrichment through its operations – the company has partnered with UNESCO in 2021 to promote less traveled experiences and itineraries that engage and benefit destinations and host communities as well as travellers.
Here are some examples of Intrepid Travel’s new “impact initiatives” for 2022:
and 12 days Morocco Explorer Premium
visits will visit Tawesna — a community-run tearoom on the river in Ait Benhaddou which provides local women with a vital income. The women use natural ingredients from local cooperatives to prepare tea and pastries, taking great pride in sharing their stories and providing visitors with an authentic experience Amazigh
Carbon Neutral Whale Watching in Iceland — About Intrepid Travel Upscale Iceland
tour, travelers will board a carbon-neutral electric boat to spot minkes and humpback whales with an expert whale-watching guide. The silent boat keeps a respectful distance from the whales, allowing visitors to observe them in their natural environment without disturbing them.
Paper craft class supporting the local deaf and mute community in Hue, Vietnam — During Intrepid’s Family vacation in Vietnam, travelers will visit a local NGO that supports the deaf and mute community in Hue by providing training, employment, support and a place to connect with others. Here, visitors will meet members of the community and join them for a traditional paper flower-making class – a fun and engaging way to connect with hosts without exchanging words.
Treats at a cross-generation café in Vienna — On the 15 days of Intrepid The best of Central Europe
travel – who visits Austria, Czech Republic, Hungary, Poland
and Slovakia – travelers indulge in coffee and food (coffee and cake) at Vollpension — also known as “Grandma’s Public Lounge” — a bridging café between generations in
Vienna whose mission is to create meeting and learning spaces for new types of cooperation and conviviality between generations, providing support to older people who are emerging from financial poverty and loneliness.
South Dakota Heritage Tour to help preserve the heritage of the Lakota community – Visit the Pine Ridge Indian Reservation go around the Heritage Center with a local expert Lakota guide on the new Intrepid Lodge stay in South Dakota. The Heritage Center, one of the first cultural centers and museums located on a reservation, helps Lakota artists preserve their artistic heritage, improve their economic situation and share their traditional arts and crafts with the world. Travelers will also enjoy lunch at a Lakota-owned restaurant specializing in traditional dishes.
“The tourism industry is at a pivotal moment with the gradual resumption of travel. Companies like ours have an exciting opportunity, not to mention a responsibility, to find more ways to contribute positively to the places and people we visit,” said Erica Kritikides, Senior Product Manager at Intrepid Travel. “Intrepid’s sustainable, experience-rich style of travel connects people of all nationalities and backgrounds through immersive, hands-on experiences. Being more intentional with the experiences we provide to our travelers allows us to collectively have a greater positive impact in our shared world.