ITC Hotels adds 5 more properties as Storii brand grows


NEW DELHI: ITC Hotel’s growth story continues to rise with the group signing five boutique properties under the new brand, Storii by ITC Hotels.

Popular leisure destinations Goa, Dharamshala, Solan, Sirmour and Kufri are the top destinations for Storii, Storii Goa and Storii Dharmashala already opening their doors to customers. With the recent openings in Goa and Dharamshala, the ITC HOTELS group now has its 5th establishment in Goa and its 12th hotel in Himachal Pradesh.

With the Storii brand, ITC Hotels offers bespoke experiences in immersive locations through atypical hotels and resorts that are unique in character, design or heritage and strive to coexist with the environment and the community. Each hotel under this brand will tell its own unique “story” which could stem from its architecture, location, heritage, theme or even its facilities and offerings. This parameter is essential for a property to qualify under the Storii by ITC Hotels brand, although there may be much more flexibility offered in terms of design approach, property size and a few other parameters.

Speaking on the occasion, Anil Chadha, Division General Manager, ITC Hotels, said: “Leisure travel to India has increased over the past two years. Post-pandemic, the domestic traveler not only explored destinations in India but also realized how great is to see and do in India. At ITC Hotels, we have analyzed changing trends and recognized the demand for a boutique, experiential offering. Storii by ITC Hotels caters to this segment in a way that appeals to the discerning traveler who seeks unique accommodation and comfort without having to worry about consistency and quality of service. We are grateful to our owners for their trust in ITC Hotels and our decades of solid operational excellence in hospitality.

The recently opened Storii by ITC Hotels, Goa is a boutique hotel that harbors a myriad of stories within its centuries-old walls, representing a confluence of Portuguese and Indian culture. Originally built in 1897 and called ‘Casa de Morada’ or House of Happiness, this charming property has been lovingly restored and now looks forward to telling its story.

Offering another charming experience, Storii by ITC Hotels, Dharamshala, tells the story of a contemporary retreat offering luxurious and stylish rooms with mesmerizing views, an all-day dining restaurant and other food and beverage outlets. drinks. This experiential property will also offer a wellness area as well as recreational activities.

With the addition of three more boutique properties in Sirmour, Solan and Kufri as part of the new Storii by ITC Hotels, the brand will further strengthen its presence in Himachal Pradesh. Each of these properties will provide a distinct experience so no two stays are alike while experiencing the scenic beauty the state has to offer.

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