Travel managers in Poland are launching a summer social media campaign to attract a new generation of tourists. #PolandVibes was unveiled by the Polish Tourism Organization to showcase its hospitality and vibrant cities, as it aims to convince visitors it’s a safe place to visit despite unrest in neighboring Ukraine.
Created by travel experts LOTUS, the campaign will start the conversation about fun, safety and open Poland in the summer of 2022. After the pandemic, all tourist attractions, hotels and restaurants in Poland have reopened.
But despite this, the Polish government has reported that cancellations of trips to the country have increased since late February, when Russian hostilities began in Ukraine. Over the next few months, Poland will welcome a range of high profile artists to perform at its major concert halls and festivals.
Warsaw’s Letna Scena Progresja – Poland’s biggest music club – will host Alt-J, Shaggy and Tom Odell while festivals such as The Open’er feature Red Hot Chili Peppers, Florence + The Machine and LCD Soundsystem in the lead poster. Meanwhile, the Krakow Live Festival will headline with Lewis Capaldi and the Pol’and Rock Festival in Czaplinek will host Europe’s biggest free event from August 4-6.
The Polish culinary scene has also grown rapidly in recent years with organic produce widely available and a host of Polish chefs acclaimed for their combinations of traditional and innovative recipes in fine and contemporary restaurants.
Dorota Wojciechowska, UK Director of the Polish Tourism Organisation, said: “As Poland is at the heart of Europe, our citizens have done all they can to help our neighbors in times of need, but it is appropriate to remember that our major cities are all located far from the border with Ukraine, and by supporting the Polish tourist economy, you can also help us to help Ukraine.
“We are a nation with a big heart and we always welcome visitors warmly, whether they are looking for rest or refuge. Our tourist attractions, hotels and restaurants are open as usual, and we look forward to a summer of cultural highlights where visitors will continue to experience the excellent hospitality and warm welcome long associated with Poland.
“If you would like to contribute to the campaign, tell us what you love about Poland with the hashtag #PolandVibes.” Visit https://www.poland.travel/en for more information.
For more stories of where you live, visit In your region.