A Wiltshire hotel has been awarded the coveted four red star status by the AA – with the annual publication by raters of its Hospitality Standards recognizing it as “Inspectors’ Choice”, which sees it as the one of the finest hotels in the British Isles.
The Bowood Hotel, Spa and Golf Resort, which sits at the heart of the 2,000-acre Bowood Estate, has been awarded the much sought-after four AA Red Star accreditation, with inspectors noting the excellent standard on offer and the hospitality and exceptional service. .
Previously rated as a four-star silver hotel, the latest review saw that rating retained, but with the recommendation that it be rated as Inspector’s Choice ‘Red Star’ status – a mark of excellence which serves to distinguish it from other four star hotels. hotels.
The AA has recognized and rewarded accommodations since 1908, with its star rating introduced in 1912 to help guests more easily determine the quality of a hotel’s services and facilities. Rating more than 4,000 hotels across Britain and Ireland, the AA’s unique merit score offers consumers a way to compare hotels with the same star rating – allowing them to appreciate the features that distinguish a hotel from its competitors.
In addition to its core hotel offering, Bowood’s amenities include its two AA Rosette-awarded Shelburne Restaurant, its luxurious The Spa at Bowood and its renowned Golf Course, which is the official PGA golf course and academy for the South West.
A key factor that differentiates Bowood from others is the quality of its staff, with consistent feedback demonstrating their desire to go above and beyond for customers. The hotel’s philosophy is centered on providing a work environment where everyone can give their best, fostering mutual trust, collaboration and respect within the team, with the aim of exceed expectations every time.
As part of the accreditation process, the AA inspector assessed three key elements: overall quality, critical areas (cleanliness, reception, service, rooms, bathrooms and food) and the provision of services and facilities . To achieve a four Red Star rating, each item must meet the required standards, with Bowood scoring five for overall quality – which underscored the exceptional nature of the hotel’s offering and provided the platform for its Red Star recognition.
Jeff Condliffe, General Manager of Bowood Hotel, commented saying: “I am extremely proud and delighted to receive the AA Red Star award. This is an incredible achievement for us, and in particular recognizes the hard work and commitment of the entire Bowood team who continually strive to exceed expectations and deliver the highest levels of service possible.
“My goal has been to implement the relevant changes that would allow us to achieve Red Star recognition. Bowood is a wonderful hotel with enormous potential, and to see that achieved is incredibly rewarding, but it is a truly deserved accolade that is only possible thanks to our exceptional team – of which I am very proud to be a part!
For more information on Bowood Hotel, Spa & Golf Resort, please visit https://www.bowood.org/bowood-hotel-resort/
To book, please visit the website, email [email protected] or call 01249 822 228.
For more information on the AA’s hotel accreditation process, please visit https://www.theaa.com/hotel-services/ratings-and-awards