The 40th Caribbean Travel Market takes off in Puerto Rico

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Focus on the Caribbean travel market 2022 (submitted photo)

The 40th Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace got off to a flying start in San Juan, Puerto Rico on Monday. The Market Place Excellence (MPE) Caribbean Tourism Authority is a new resource for all things marketing, branding and promoting the unique Caribbean experience.

The spectacular opening, which took place at the Distrito T-Mobile entertainment and retail complex, followed the Caribbean Travel Forum and awards show at the Caribe Hilton, where the President of the Association of Caribbean Hospitality and Tourism, Nicola Madden-Greig, presented her “State of the Caribbean Hospitality Industry”. Address.”

Main takeaways included:

1) The Caribbean has moved from recovery mode to growth mode

2) South America is a market to watch

3) Affluent travelers drive growth

4) Regional and multi-destination travel is a growth opportunity

5) Responsible and sustainable policies must guide our growth

There was a full house at the Caribbean Travel Forum at the Caribe Hilton (Photo submitted)

The CHTA named Jamaican Kevin Hendrickson Caribbean Hotelier of the Year and presented awards and accolades to tourism organizations and destinations for demonstrating quality, sustainability, cost-effectiveness and resilience during the pandemic.

Over 700 delegates attended this year’s Marketplace, with representation from around 25 buyer countries. For the first time, new buyers from countries such as Latvia, Poland, Mexico and India took part in the experience.

(Left to right) CHTA President Nicola Madden-Greig, Puerto Rico Governor Pedro Pierluisi, and Discover Puerto Rico CEO Brad Dean enjoy the celebration at Monday’s Opening Reception. (photo sent)

The Marketplace floor was busy and energetic during the first day of meetings, and destination managers were busy sharing updates, including previews of new brand campaigns, with local, regional and international journalists. .

To share stories, information, or insights, contact the Marketplace at [email protected]

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