The Most Popular Hotel Chains in America

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The Most Popular Hotel Chains in America

Two years after the COVID-19 pandemic put an end to travel, we are finally starting to see a return to normal, in terms of people traveling for work and leisure.

Case in point: TSA checkpoint counts have been approaching pre-pandemic levels nearly every day since the start of 2022. So while analytics firm STR and economic forecaster Oxford Economics predict a recovery full of the pandemic won’t happen until 2025, the housing industry is still big business. The hotel and motel industry has a market size of $177.6 billion based on revenue in 2022, according to IBIS World.

To help you narrow down this massive market and decide where to stay on your next trip, Stacker analyzed data from YouGov to rank the 25 most popular hotel chains in the United States.

YouGov’s overall opinion score measures the percentage of positive responses among respondents. YouGov also divides the results into three generations: Baby Boomers, Gen X and Millennials. Hotel chain data is current to Q1 2022.

You will notice that our list is dominated by conglomerates. For example, Marriott, Hilton and Holiday Inn each have two brands in the top seven. So while some variety is possible, in terms of amenities, price range and target audience, there isn’t as much diversity in parent companies as you might…


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