IHG Hotels & Resorts has announced the signing of a management agreement with SRDF Ventures Private Limited to develop a new Crowne Plaza Resort in the city of Pushkar – a key tourist destination in Rajasthan and a city known for its cultural fairs and religious festivities. .
Crowne Plaza Resort Pushkar will be a new 125-room property and should be operational by early 2026.
With two hotels currently in operation and two under development in Rajasthan, Crowne Plaza Resort Pushkar will be IHG’s fifth hotel to open in the state along the NH8 highway. With this signing, the company aims to further strengthen its premium offering for travelers visiting popular tourist destinations across Rajasthan.
Located on the outskirts of Pushkar, Crowne Plaza Resort Pushkar will be well connected to one of India’s most important highways passing through Delhi, Mumbai and Jaipur. Situated in a serene and peaceful location, the hotel will be an ideal choice for leisure trips and destination weddings which are becoming increasingly popular in India. Located a few hours drive from Jaipur and Delhi NCR, the hotel will also cater to domestic travelers and pilgrims looking for a short stay option to attend the fairs and festivals that Pushkar is famous for.
Along with rooms designed to deliver upscale guest experiences, the hotel will offer a range of facilities including an all-day dining restaurant, specialty restaurant and bar, outdoor pool, gym and spa. . Additionally, the hotel will have approximately 7,500 square feet of meeting and banquet facilities to accommodate large gatherings and meet MICE requirements. The property will also include a resort for indoor activities and games, including a dedicated children’s area.
Commenting on the ad, Sudeep Jain, Managing Director, Southwest Asia, IHG Hotels & Resorts said, “We are delighted to announce the signing of a new Crowne Plaza resort in Pushkar which has become a hotspot for leisure and spiritual tourists visiting Rajasthan. The city’s growing popularity as a weekend and wedding destination also presents a great opportunity for us, and bringing our premium brand, Crowne Plaza to the city, will help us meet this growing demand. We are confident that when it opens, Crowne Plaza Resort Pushkar will be a very popular destination among travelers visiting Puskar from India and international markets.
He added: “We recognize the growing tourism potential of secondary markets in India and this signing is in line with our strategy to fill the need for quality branded accommodation in these cities.
Renu Nathawat, Director, SRDF Ventures Private Limited, added, “We are thrilled to partner with a trusted hospitality company like IHG. Crowne Plaza is an established premium brand, globally and in India as well, and with its best deals, excellent location and proximity to key source markets like Jaipur and Delhi NCR, we are confident that the hotel will become a preferred choice. for travellers. Together with IHG, we look forward to enhancing the hotel experience in the city of Pushkar, as well as becoming a destination for travelers visiting Rajasthan.
IHG® currently has 44 hotels operating under five brands in SWA, including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, Holiday Inn®, Holiday Inn Resort® and Holiday Inn Express®, and has a strong pipeline of 37 hotels to open in the next 2-3 years.
Figures as of March 31, 2022