Which plant company is expanding internationally?

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Heura closed the first half of 2022 with a turnover of 14.7 million euros, compared to 7.6 million euros during the same period last year.

The company was founded in 2017 by food activists Marc Coloma and Bernat Añaños. It is now present in more than 18,000 points of sale in more than 20 countries around the world, including Spain, Portugal, France, the Netherlands, the United Kingdom, Belgium, Italy, Poland, Sweden, Switzerland, Singapore, Hong Kong, Vietnam, Canada, Mexico and Chile.

The company, which focuses on alternative Mediterranean meat products, is in a market that has seen growth in recent years.

Growth

herbal salesmeat substitutesgrew by 19% to reach £2 billion in Western Europe in 2021, a record according to a recent report by the Good Food institute.

Heura is now present in 65% of the retail market in Spain, making it the most distributed vegetable brand in the country. Its catering business has also grown through strategic partnerships with catering companies, including Som Valors, SERH, as well as the Iberostar hotel chain.

The company said the UK, France and Switzerland generated rapid growth across the continent in the first half, thanks to new partnerships with international retailers such as Ocado in the UK, Migros in Switzerland, Carrefour in Italy, E.Leclerc, Intermarché and Super U in France.

Accelerate change

Heura co-founder and CEO Marc Coloma said, “The current food system is broken, but we are seeing the power we all have to accelerate change. We do not make alternatives to animal meat, but successors – delicious foods that are also nutritionally superior and more sustainable. We have a clear roadmap for 2022 growth focused on expanding the plant-based category across Europe, and we are committed to providing better food options to people around the world.

Heura said he was proud of the positive impact he had on the environment and animal welfare in the first half. In the last six months, compared to traditional proteins, the company estimated that it saved approximately 55.9 million liters of water used, 3.6 million kg of CO2, 3.59 million meters squares of land used and more than 509,000 chickens, pigs and cows lived. been spared.

Earlier this year, Heura raised over €4 million in just 12 hours through its Equity for Good Rebels crowdfunding campaign, which saw over 4,500 people invest. He said about half of the participants were between the ages of 18 and 35 and 42% identified as female.

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